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Overcoming Choice Overload in Brick-and-Mortar Stores
In the classic book, “The Long Tail: Why the Future of Business Is Selling Less of More,” Chris Anderson makes the case that offering customers more choice will lead to more sales, at least in an...
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Need to Increase Sales in Your Brick-and-Mortar Store? Offer Customers a...
The lowly shopping cart, otherwise known as a buggy, carriage, trundler, wagon, or a trolley if you live in the United Kingdom or Australia, can be an easily overlooked sales tool in brick-and-mortar...
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Is SMS Marketing Still Effective? The Answer Is YES!
In March of 2015, an eMarketer article asked, “Are we watching the death of SMS?” The author’s case is based on the fact that while the total number of SMS messages worldwide is projected to decrease...
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Narcissism and the Secret Sale: Using Specialness, Secrets, and Exclusive...
In her book, “Decoding the New Consumer Mind,” Dr. Kit Yarrow explains that there are increased levels of narcissistic thought and behavior among consumers in modern society. Savvy retailers that know...
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Your Email Marketing Campaigns Could Cost More Than You Think
Email marketing can be an effective way to reach your target audience. However, sending too many email messages to the wrong audience or even the right audience at the wrong time might not only be a...
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Why Sales and Customer Service Staff Should Be Trained in Marketing
Marketers and management know the effect that marketing has on the bottom line. However, if the sales and customer service staff are not trained in marketing, the business could be missing out on...
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Mobile Marketing Basics: The Importance of Mobile Optimization
According to comScore, “191.1 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in August.” This statistic alone illustrates why...
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An Early and Online 2015 Holiday Shopping Season – Why REI Closing on Black...
The business world was buzzing this week about REI’s decision to close its brick and mortar stores on one of the busiest shopping days of the year—Black Friday. While it might have cost them some money...
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Machine Learning and the Future of SEO
Many of your current and future customers have found or will find your business by doing a search on Google or some other search engine. This is true whether you work for a Fortune 500 company or the...
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The Decrease in Social Sharing, Mobile Websites, and Dark Social
Content marketing is a great way to generate leads for your business. Smart businesses know this and have invested a lot of money into creating great content and optimizing it for search so that...
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Buy Online, Pick Up in Store Isn’t a New Idea – But the Process Still Needs...
Offering customers the option to buy a product online and pick it up in the brick-and-mortar store is not new idea. In fact, I remember Circuit City offering this option way back in the early 2000s....
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Reward Customers for Good Behavior to Generate Positive Word of Mouth
The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a...
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The Internet of Things and the Future of Digital Marketing and Public Relations
Technology is changing the world that we live in. In fact, with the rapid increases in computer processing power and the decreases in the costs-of-production, the world that we live in is changing at a...
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Content Marketing Basics: It Doesn’t Pay to Plagiarize
Many experts agree that having a well-written blog that delivers value to customers is a great way to generate leads and increase traffic to your website, particularly if you work in the B2B world. In...
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‘Tis the Season for Giving Gift Cards – The Gift of Drinking, Dining, or...
According to a survey conducted by the National Retail Federation (NRF) in the first week of December of 2015, at the time the data was collected over nine in 10 consumers had yet to complete their...
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Using Search Engine Optimization for Online Reputation Management
As I post this, we are only a few hours from the start of a new year. Although the new year brings with it hope of a new beginning, the past is not that easy to escape. This is truer than ever before...
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Six More Things That Will Influence Business in 2016
From the buzz on the Internet, it would be easy to guess that 2016 will be the year of mobile or the year of the Internet of Things. I’d argue that it is going to be the decade of mobile or the decade...
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Using Scent to Make Your Digital Advertising Work Smarter
As a recent eMarketer article points out, the amount of money that businesses spend on digital advertising is projected to increase dramatically in next few years. With all this money being spent on...
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Why Brands Shouldn’t Wait to Invest in Mobile Marketing
If your brand hasn’t allocated at least some of its marketing budget to mobile, it is missing out on a huge opportunity. Even brands that have taken a wait and see approach to mobile marketing are...
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Macy’s “Pick to the Last Unit” Program Is Great News for Mobile Marketing
Earlier this month, Tyco Retail Solutions announced that its TrueVUE RFID Inventory Visibility platform is being used to power Macy’s “Pick to the Last Unit” (P2LU) program for omni-channel fulfillment...
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