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Why Inventory Management Systems Are So Important to the Future of Digital...
When consumers shop online, they are often given recommendations based on some criteria (e.g., past purchases, reviews, similar items searched and viewed, etc.) These recommendations often help...
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In an Omnichannel Retail World, It’s “Bricks” AND “Clicks”
In recent years, e-commerce retail sales have grown at a faster rate than sales in the more traditional “brick and mortar” locations, but it would be a mistake to think that “brick and mortar” stores...
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More Evidence That Smartphones Are Key to Success in an Omnichannel Retail World
The role that mobile devices play in retail continues to grow. Not only are consumers using mobile devices to research products and get recommendations, a growing number of transactions are being...
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Your Customers Want a Better Mobile Shopping Experience
It should now be clear that mobile devices are going to play a huge role in how customers research, search for, and buy products for the foreseeable future. This is a fact that we have known for a few...
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Using #Hashtags to Connect to Consumers on Social Networking Sites
In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on. Knowing how to...
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Brands and Retailers Need to Integrate Social Media into the Offline Shopping...
Many brands and retailers are using social media to advertise and build relationships with customers online. However, if these businesses fail to integrate social media into the shopping experience at...
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Five Basic Things Retailers Can Do to Integrate Social Media into the Offline...
A majority of consumers in the United States own a smartphone. That means that they have the ability to research products, compare prices, and share their experiences on social networking sites while...
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Luxury Shopping Bags: Status Symbols and Social Media Props
People love to shop and they love to let people know about it. Therefore, it’s not surprising that for many years luxury retailers have given their customers the ability to let their friends,...
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Sometimes It’s What a Brand Doesn’t Do That Loses the Sale
In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive...
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Local Inventory Ads: A Key Ingredient for Mobile Marketing Success (Case Study)
In the short term, having the ability to confidently tell a customer that you have the exact product in stock at a nearby brick-and-mortar store directly within a mobile ad or even on your website is...
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User-Generated Content Is Fuel for Recommendation Engines
By now, most business leaders have heard that word-of-mouth recommendations from friends and family play a large role in the decision making process for many consumers. With this in mind, many of these...
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Customers Love Coupons, but Hate the Fine Print
There is a lot of evidence out there that coupons help drive sales. Customers like coupons. I’d even go as far as to say that customers love coupons. They love to receive them and the love to use them....
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Showrooming, Webrooming, and the New Reality of Omni-Channel Retail
A few years ago, some retail experts speculated that mobile phones and online retailers would put many brick-and-mortar stores out of business. They thought that these brick-and-mortar stores would...
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Added to the Watch List: Dynamic Pricing in Brick-and-Mortar Stores
Price, along with product, promotion, and place is one of the parts of marketing that E. Jerome McCarthy included on the list four P’s that he used when he expanded on what Neil Borden coined as the...
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Product Packaging—Valuable Real Estate in a Mobile World
The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book,...
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Don’t Worry, They’re Just Words: Lost in Translation
Communication is often difficult enough when we are all speaking the same language. It becomes even more difficult when your target audience is more comfortable using a different language. A report...
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Note to Marketers: Holidays Help Connect Us to Others… and Every Day Is a...
The idea of creating a marketing campaign that is focused on a holiday is nothing new. Businesses have been doing this for years. They do it because it works. Part of the reason why it works is because...
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Low- or No-Tech Solutions for Retail Loss Prevention
While the estimates vary by source, the fact is retailers lose a lot of money each year as a result of theft. According to one source, United States retailers are losing $60 billion a year due to...
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Allocating Marketing and Communications Spend Using the 70|20|10 Approach
Nearly every week it seems like there is either a new hot social networking site or an existing one changes the way that it does business in an effort to get more users to spend more time on the site....
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Smart Marketers Know When to Zig While Others Zag (and Vice Versa)
A 2013 Fast Company article has some insight that marketers could benefit from. “Disruptive strategies begin with the courage to zag where others zig,” writes Kaihan Krippendorff. “If your competitors...
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