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A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your...
By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App...
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Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon
For a while now, marketers have been debating about whether or not it is a good idea to use Snapchat to market a brand’s products or services. However, in recent months, the app that is known for its...
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Macy’s Is Moving Toward the Future of Retail With RFID and Artificial...
Macy’s is once again leading the charge into the future of retail. Earlier this year, Macy’s announced that it was expanding its use of item-level RFID technology to increase the accuracy of its...
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Why Executives and Thought Leaders Need to Be on LinkedIn
In June, Microsoft purchased LinkedIn for $26.2 billion. Experts are saying this is a great move for Microsoft because it gives them additional data to enhance their existing tools. This will help...
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Instagram Stories Might Be Good for Snapchat and Great for Marketers
As I pointed out in a post last month, Snapchat has been experiencing healthy growth and has become a major player in the competition to get the most users and, ultimately, more marketing dollars...
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HubSpot Training Teaches That There’s More to Email Marketing Than Just...
If you are like me, your email inbox is filled with so many emails that every once in a while you need to set aside some time to the hit the delete button without even bothering to read most of them....
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Your Online Content Might Reach More People Than You Think
Digital marketers spend a lot of time assessing the effectiveness of their online content by looking at things that can be tracked and measured (e.g., clicks, likes, shares, comments, etc.) However,...
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In Retail, the Best Price Is Not Always the Lowest
Whether in a brick-and-mortar retail store or on a retailer’s website, the price charged for the products or services sold will have an effect on sales. However, sometimes the retailer with the lowest...
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A New Study Finds That Improving Customer Satisfaction Really Is Good for...
For years, marketing consultants have said that improving customer satisfaction is the key to success. However, while most business leaders would agree that customer satisfaction should be a top...
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Some Blog Housecleaning and Blatant Self-Promotion
It has been about a year since I restarted posting content on this blog on a regular basis. It is therefore a good time to assess what is working and what is not working and make some changes to how I...
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You Might Not Look at a Mirror the Same Way Again
In the retail environment, it is common to see a mirror or two located near items that are for sale. However, the reason for the location of these mirrors might not be as obvious as you might expect....
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Many Success Stories Actually Are Great Stories
Throughout history, there have been many products that didn’t survive the Darwinian test. But, those that have survived have helped launch careers and built companies. Many of these companies have an...
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Things to Watch That Will Influence Business – the 2017 Edition
Welcome to 2017. As I have done in recent years, my first post of the year will list the things that I am most interested in. This will not only help me stay focused on the important topics, but also...
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Why Customer Experience Is More Important Than Ever Before
No matter what product or service you sell, every business is your competition. While this has always been the case, current trends are forcing companies to face the reality that their customers now...
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A Case for Cause Sponsorships
Cause sponsorships and cause marketing, in general, are effective ways to earn trust from consumers and increase the number of loyal customers for the brand. According to an article in the Houston...
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Charity Runner: The Beginning of a Fundraising Journey
Note: This post deviates from the regular voice of this blog. It is meant to document the beginning of my fundraising efforts for the Crohn’s and Colitis Foundation. I am posting it because it will...
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A New Year’s Resolution to Read More Books With the OverDrive and Libby Apps
Last year, I read a total of eight books. But, eight just isn’t enough. The problem that I have is that I like to read part of a book, then think about it for a while before moving on. That takes time....
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Continuous Education Will Be Required to Keep up with Technological Change
The rapid advancements in technology, including artificial intelligence (AI) and robotics, are changing the work that we do and the way it’s done. In fact, an article published on the CNBC website in...
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28 Things to Watch in 2018 and Beyond
The world that we live in is changing at a rapid pace. To prepare themselves for the future, leaders need to keep an eye on the things that will influence their businesses. With this in mind, one of my...
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How Social Commerce Can Help Increase Sales
Social networking sites have been around for over two decades. However, it wasn’t until recently that many businesses realized that social media was a viable way to get the word out about their...
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