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Algorithms Are the New Content Gatekeepers Part Two: Organizing the Web
It was not long after the World Wide Web was created that people began looking for ways to help users find content online. In fact, the first website was created by Tim Berners-Lee on August 6, 1991....
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Algorithms Are the New Content Gatekeepers Part Three: Reputation Management...
If you are reading this post, there is a good chance that you are concerned about how online communications affect your business. With this in mind, we first need to start by reminding you that...
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Three 2019 Trends That Will Be Even More Important in the Future
Welcome to 2020! Before we charge forward into this new year with hope and vigor, I want to highlight three trends that I thought a lot about in 2019. What Marketing Sounds Like In the first few months...
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45 Things to Watch in 2020 and Beyond
It’s that time of year again. It’s a time to make sure that we’re watching the right things so that we can navigate our businesses in the right direction. Every year since 2013, I’ve been adding to...
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In 2020, Social Media Marketing Shouldn’t Be About “Selling”
This year has gotten off to a rough start. With the CDC recommending social distancing and many businesses temporarily shuttering their doors in an effort to slow down the spread of COVID-19, many...
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Why Now Might Be the Time to Use Tik Tok to Promote Your Brand
Many people are listening to the medical community’s advice (or the government’s direct orders) to stay at home during the COVID-19 Pandemic. As a result, many of your potential customers have turned...
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Marketing in the Time of COVID-19 Part One: Advertising During the Shutdown
Photo credit: Andrea Piacquadio on Pexels.com. In March, I wrote a post that recommended that in 2020 social media marketing shouldn’t be about “selling”. At the time, that statement was accurate. In...
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Marketing in the Time of COVID-19 Part Two: Advertising During the First...
Photo credit: Ivan Samkov on Pexels.com In the last post, I focused on what advertising worked best for companies as the United States shutdown the country as a result of the COVID-19 pandemic. As I...
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Use Adobe’s Digital Economy Index to Fuel Your Content Marketing Efforts
Photo credit: Pixabay on Pexels.com. A recent article on Forbes.com states, “COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Total online...
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Video Games: The Next Frontier in Advertising?
Photo credit: JESHOOTS.com on Pexels.com. When Amazon purchased Twitch in 2014, they sent a signal that they believed that there’s money to be made in the video game industry. Recently, other tech...
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Don’t Always Chase the Shiny Objects; Plan and Measure to Achieve Marketing...
Photo credit: Skitterphoto on Pexels.com. New technologies are constantly changing the way that people communicate. Inevitably, brands will look for ways to leverage these new technologies to reach...
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Strategic Partnerships Can Help Small Business Increase Sales This Holiday...
Photo credit: Anna Shvets on Pexels.com. In a normal year, partnering with another business to help acquire new customers is a great idea. However, this isn’t a normal year. The COVID-19 pandemic has...
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A Look at Social Media Usage in the Summer of COVID-19 and Beyond
Photo credit: Ketut Subiyanto on Pexels.com. In March, Campaign reported on a study that found that people were spending more time on social media in the early days of the pandemic. While the COVID-19...
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Ask an Expert: Shelly Burr on Small Business Social Media Marketing in 2020...
Photo credit: picjumbo.com on Pexels.com. Small businesses are a very important part of the U.S. economy. In fact, according to the U.S. Small Business Administration (SBA), 99.9% of all businesses in...
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Using Video Games in Political Campaigns: Reaching Voters Offline
Photo credit: Haanala 76 on PublicDomainPictures.net. Playing video games can be great for politicians. The benefits of being a gamer can range from enhancing problem solving skills to providing...
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Using Video Games in Political Campaigns: Reaching Voters Using In-Game...
Photo credit: The Biden-Harris Campaign/The Democratic Party of Wisconsin. In the last post, I started to explain how politicians can use video games to help connect with voters. As I pointed out,...
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Why You Shouldn’t Share Your Opinions About Politics on LinkedIn
Photo credit: DonkeyHotey on Flickr.com. When talking about politics, Americans are more divided than ever. Whether this is part of the plan or a product of the year we are living in is open to...
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Using Video Games In Political Campaigns: AOC Takes to Twitch to Get Out the...
Photo credit: Screenshot taken from Twitch on October 19, 2020. Last month, I described a few ways that politicians can use video games in their political campaigns. The post described the way Rep....
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Voice Marketing Trends to Consider in 2020
Photo credit: John Tekeridis on Pexels.com. The results of several recent studies have given advocates of voice marketing something to be thankful for. For example, researchers found out that there is...
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Why Marketers Should Take to Twitch
Photo credit: Caspar Camille Rubi n on Unsplash.com. If your business is trying to reach potential customers who are under the age of 35, you might want to start researching how other businesses are...
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